Many of our clients have been able to build their businesses successfully as a direct result of outsourcing. One of the most common jobs that they outsource is appointment setting. If your company does any type of outside sales (and most do) having an outsourced telemarketing department is ideal. Think about it, if you tried to hire telemarketers in house, you have to set up office space, get office furniture, get special phone lines installed, get computers, etc. You even have to either manage them yourself or hire someone else to make sure that theyâ??re showing up on time, working their agreed upon shift, calling properly, reading the scripts properly and performing the way that you want them to. Â Yet when you outsource your appointment setting, all you do is have your sales force (or yourself) show up to prescheduled appointments and write up deals. Thatâ??s it! No trouble no hassle no headaches. All of this for an employee that costs around $5 per hour. As a small business owner, you can also use virtual assistants to contact your existing clients and cross sell them on additional products and services (a very successful and profitable strategy). In addition, they can serve as an answering service when youâ??re out of the office, handle your billing / payments & collections, perform accounting and bookkeeping and more. Some mortgage companies use outsourced workers to call homeowners and sell them mortgages over the phone. Realtors use virtual assistants to help them run their offices. Their reps help them prepare documents, upload listings, answer phones, do internet marketing, send out client newsletters and more. Other businesses have outsourced reps handling some of their marketing functions. These include internet marketing. There are over 50,000 free classified ad sites on the internet other than Craigslist. Some business owners have their outsourced marketing reps posting ads on these sites each month. They also design their print and internet ads, launch their direct mail campaigns, fulfill information request orders, perform E-blasts, perform â??Live Chatâ? for their website, perform search engine optimization, blogging, writing and posting articles online, updating their website monthly, and much more. Some accounting companies even have outsourced reps doing their clients bookkeeping (unbeknownst to their clients). Other companies have outsourced reps doing actual sales entirely over the phone and internet. So as you can see, there are a tremendous amount of ways that you as a small business owner can benefit from outsourcing. The ways we mention above are just a few examples yet the possibilities are endless. Â Â
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Outsourcing is often a terrific way to expand your inside sales presence quickly and affordably. Many telemarketing outsourcing firms are good if you provide them the list, script, and offer and then supervise the implementation thoroughly. What if you don’t already know the best list, script or offer? What if you have a new product or are new to inside sales? The standard telemarketing outsourcing firm is usually not well equipped to figure that out. You need a specialized firm.
An experienced call center consultant could shorten the road to success and reduce both the cost and possibility of failure substantially. One firm, Customer Solutions Group, specializes in nothing but creating, optimizing and documenting the most efficient inside sales process. Their consultants have decades of experience and run the InsideSalesLab (a sales incubator that specializes in testing). They create a test matrix tailored for each specific service and, using their internally developed specialized software, step through various test sales until a winning process is identified.
Once the best approach is known, they help migrate that into another permanent call center that can execute the known process very well. They’re available at http://www.insidesaleslab.com or ( 877) 274-5221.