Visitor Behavior Surveillance

The Webcontrolling serves the purpose of conduct of the user to monitor a website and then evaluate. Here, the number of calls, the one who comes from where and which areas were visited more detail noted. As a result, it is possible to optimize the site, and to respond to customer needs, in addition to reliability ("page is not available" to increase). Webcontrolling is the collection of user data, the term "Web Analytics" is used more often worldwide, but is identical. The analysis of hits on a website is guaranteed by the web server log files, another process is the use of tags (keywords, keywords).

Even the setting of cookies is essential for logging, here it is possible to assign the repeated single page "persons" in the form of IPs. Essential to the "traffic analysis. The Webcontrolling either server based or client-based to happen, both have their advantages and disadvantages, the server-based controlling is more common. The two major priorities of the Webcontrolling are monitoring the utilization of a website, and methods of optimization. About the first point you reach a comparable defined content, and thus to control costs and revenue development. The optimization is reached by the path analysis, that is, on which areas of a site a user to come to that, looking for his object. Also indicates the number of calls information about the accessibility and popularity of individual content, or the bad link. The Webcontrolling is essential for commercial websites and will condition the success of a site, only when the required information quickly and easily be found, the user is busy. If I search for a specific object, and for a certain time scale is exceeded, my search too expensive and I leave the site.


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