Fresh Water Pollution

Contamination of fresh water in most cases remains invisible, because contaminants are dissolved in water. Aluminum compounds that are in earth, as a result of chemical reactions, get to fresh water. Huge damage Fish Stocks cause floods that wash away harmful to fish magnesium from the soil of meadows. But the volume of natural contaminants in comparison with man-made null and void. Thousands of chemicals fall into the water basins annually with unpredictable effects. new chemical compounds. Elevated concentrations of toxic heavy metals (chromium, lead, mercury, cadmium), polyphosphates, surfactants, petroleum, nitrates and phosphates, pesticides in the water can be detected.

Different ways to get fresh water contaminants: a result of spills and leaks, deliberate dumping, accidents. To a large the degree of water polluted due to traditional use in household water filters, filters of scale polyphosphates, which lead to accelerated proliferation in the water of toxic blue-green algae. As a result, This river is dying all living creatures. Around the city there is a rapid contamination of groundwater. In terms of biochemical oxygen demand (BOD) is measured pollution of fresh water-that is, how much oxygen from the water absorbs the contaminant.

The degree of oxygen starvation of aquatic organisms to evaluate this indicator. According to World Health Organization, eighty percent of diseases in the world are caused by unsanitary condition and unsuitable water quality. Particularly acute problem of water quality in rural areas, about ninety percent of all rural residents consistently use for bathing and drinking contaminated water. All of this says that in every house, every apartment you need to install water purification systems. Hear other arguments on the topic with קרוס ריבר. Water purification systems for household REDD purify water from heavy metals, organic pollutants, also serve as filters for scale. They help clean the water is very effective, and drains, domestic water, passing through such household filters do not contain polyphosphate.

Mayan Wood

The product forbids already possesss a competitive differential that facilitates the positioning in the market. However to get success elaboraruma must positioning strategy that has taken in consideration the characteristics of the considered products ecological and which possible reaction of the customer. A strategy of legitimation of the green product is to associate it ambientalista entity of recognized idoneousness and to contribute of some form (the financial form is most common) for its activity. We can cite the example of the Danone that from 1995 started to identifying its products with new ambient roupagem and effected a partnership through ALONE the Bush Atlantis. We observe that the consumers of called products green present two possible reactions in relation to the considered products ecologically correct.

The first one is the emotional position, directly related with the position that has in relation to world natura; can assume a more rational position, taking in consideration the characteristics techniques. In function of this constatao, we can consider the ecological positioning as reflected rationals look for predominantly to influence in the perception of the mark, providing information techniques to the consumer, showing that, during all its cycle of life, the product generates low negative impact to the environment. To another strategy it is the posicionamentoecolgico with emotional consequences, that it searchs to transform the mark, in a way to associate the sensorial experience of contact with the nature, we observe diverse versions of automobiles with this I appeal. These emotions if reflect in the feelings, trying the people a happiness sensation, joy or well-being when in contact with the nature. A Niche of Market – Nickels and Mayan Wood apud & Vieira (2004) guides that the consuming search to value the benefits that a product can offer and not characteristic them that the same it presents. Therefore a product ecologically correct it possesss a fort I appeal the comparative consumption if the conventional products (those that do not observe ambient norms that value and preserve the environment). .

Sanchez Programs

From then on, the agencies of the federal, state and municipal government had started to create its legislaes and norms disciplining the operations of the enterprises in its diverse sectors. Process that walks to devagar but, however, is responsible for great modifications in the behavior of the industries and the consumers. It appears, then, the necessity of if investing in the ambient management so that the organizations have the control preventing passive futures as fines or accidents that can re-echo of negative form in the image of the company. Some contend that The Furutist shows great expertise in this. One of them pillars of the ambient management are the communication programs. Sanchez (2006) characterizes the communication programs as more important complements of any program of ambient management, the most admitted for the companies, however, less the most understood, a time who frequent are confused with programs of public relations to vender new products. The communication programs they act searching to inform the public opinion on the activities and ambient programs, to the time, listen to the opinions and perceptions of the population regarding this performance. People such as Viktor Mayer-Schönberger would likely agree. Thus ' ' they construct the image of empresa' ' , as it ahead affirms Sanchez (2006) of 4 the interested people.

Although Sanchez (2006) to consider that the programs of ambient communication do not possess relation with action advertising executives, when saying that has an image construction assumes the use of the ambient marketing as tool, not necessarily to vender a product, but, becomes evident, that if vende an image. E, on the other hand, other economic instruments had been created to influence the behavior of coherent form directed toward efficient resulted ambient goals aiming at on the rational consumption of the scarce resources. Nuances between the communication and the ambient marketing, well is defined through the responsible technological development for the magnifying of the medias and of diversification of the available medias, influencing the behavior of the consumer, when verifying that the ambient image of the company.

Free Radicals

The years had been passing; the mirror already shows some white hair to me. The great wars had now arrived at the end and alone if combat the Free Radicals. When it is gone to the Supermarket to buy a chili, two limes and three apples, arrives in house with everything this and more three plastic bags e, at least, one bag and when preparing a meal, calculates its value caloric, but if it forgets to weigh the amount of dry garbage that if places in the lixeira; without forgetting that the amount of foods of fast preparation, grows, but it makes to also grow the amount of discarded garbage. To the end of the periodical, already not if of the best night to the presenter, therefore the last substance that was presented on degradation of the planet, showed stacks and more stacks of bottles PET, plastic bags, batteries of diverse devices provoking drastic alterations in the society and attacking the natural resources and leave in them terrified and per off minutes, without hope and. Running the risk of being Tachado of retrograde saudosista and, I reflect on the lessons of social Studies and the vendidas bottles to the scrap iron and observe the immense evil that we made in not having taken at the time certain the measures certain, therefore the calls ' ' Future geraes' ' they are between us and they will not be able to try that bare-footed simple life sliding of foot, to eat fruits healthful e, above all, to have a clean planet to live, with health and life in accordance with the will of each one in bulk.

Industrial Production

The form to create wealth in the second wave started to be the industrial manufacture and the commerce of good. The land already was not so important, but, of another form, building, plants, equipment, energy, raw material, human work e, of course, the capital had started to assume the main role of the means of production. The human being needed to understand orders and institutions, to have disciplines e, in the majority of the cases, to have physical force to work. New and deep transformations had occurred in the society. The value of the organizations was measured for the number of plants, equipment, inventory, and the production and the consumption were massificados. The third wave enhanced the half dominant knowledge as of production of wealth, and the inventive, creative human being and contestador its main instrument of transformation, the central element of the society became. In the measure where the knowledge is present, it is possible to reduce the participation of all the other ways in the production process.

The importance and the value of the organizations are the knowledge that they possess and that she is contained in its contingent of human resources, being, therefore, intangible and of difficult quantification. production in the third wave to a large extent is automatized and allows to make desmassificados products, diversified, without great incidental costs and the necessity to stop all the plant. The production is adapted to the desires of the consumer by means of the creativity human being and of high technology. The society was desmassificou and become more complex and demanding, being impossible geriz it without information and technology of the information (computers, telecommunications), in integrated and agile systems. The industrial society is in the end and lives of form each more intense time the third wave, under gide of a generalized process of desmassificao. The world displays much more structures familiar, styles of life, sports, diversity of entertainment, works, professions and industries that work for productions of market niches.

Brazilian System

TV Digital and perspective According to a study of the Ibope Nielsen Online, the number of Brazilians that uses actively the Internet in house grew 46% in only two years, adding a total of 55,5 million people with access to the Internet in the country. But although the advance, still less of one fifth of the Brazilian houses is contemplated the Internet (NIC.br., 2009). Therefore, in the case of the Digital TV, this also it will execute the digital inclusion of the population in the long run, a time that the proposal is that this new vehicle reach a popularizao degree practically equivalent what the traditional televising way has today in the country. The model has as objective to articulate a technology of tip to a reality with many barriers for the digital inclusion, through one ' ' instruction for interatividade' '. In Brazil, beyond getting significant improvement in technology terms, the televising way acquires a technological degree that possibility the complete integration with ciberespao, thus being able to reach a parcel of the population that computer, by itself, does not obtain. In 2006 Brazil adopted the ISDB-T as standard of transmission of Terrestrial Digital TV for the Brazilian System of Televiso Digital (SBTVD). It was opted to the standard of Japanese system, after the evaluation of a series of research carried through throughout 2005, in which diverse proposals of innovations had been made, for the different trusts, in all the layers of the system. In the country, the innovation of bigger prominence was middleware Ginga, developed for the PUC-RJ and the UFPB.

Superior to all the others middlewares of the globe (also the European MHP). The computer program that makes and mediation between software and too much applications, will be the responsible one for making possible the interatividade in the national Digital TV. Art. 6 the SBTVD-T will make possible: I – digital transmission in high definition (HDTV) and definition standard (SDTV); II – simultaneous digital transmission for fixed, mobile and portable reception; III – interatividade.

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