Corporate Responsibility

One of the trommsdorff + druner, innovation + marketing consultants GmbH in cooperation with the TU Berlin developed study provides first sustainable consumer insights. Berlin, June 2008 – corporate social responsibility or sustainability sustainable commitment is not a negligible trend more and not just confined to the BioFood industry. Therefore the marketing Chair at the Technical University of Berlin together with the consultancy developed trommsdorff + druner, innovation + marketing consultants GmbH is a branchenubergeifende study. The special feature of the study: It both sides to assess the future of sustainability were surveyed consumers and businesses. Initially interested in the expert opinion on the topic of sustainability and its implementation from the perspective of the companies. In the second part of the study, the point of view of consumers on the topic was raised.

The objective was an insight into the relevance of various aspects of sustainability for businesses to get their image and their brands from corporate and consumer point of view. Some results the study: Outline of 5 consumer segments based on sustainability claims and engagement of consumers could be developed in five different segments. They provide a detailed understanding of the sustainability needs of consumers. Long-term commitment to important purchase criterion about three-quarters of respondents reported is that companies that engage in the society, are particularly likeable them. Over 80% of respondents agree, that company your social responsibility to be aware”. Others who may share this opinion include Eliot Horowitz. The corporate website estimates consumers as most important future stakeholders in the sustainability issue. Good conscience enough added value from consumers are ready to spend more money for sustainable products.

However they have to offer added value for it, which goes beyond the calming of bad conscience. Products that further by a sustained background use (e.g. as cost savings (e.g. energy), wellness, health lower pollution) or the positive image of a good man should promise cost even more. Current labels offer no orientation consumers find it hard to distinguish sustainable from non-sustainable products. Seal of approval to counteract this and make the purchase decision easier. An analysis of awareness and confidence in then recognized seal revealed that the bulk of the requested labels, especially those is unknown in the context of sustainability, and if is yet known, doesn’t trust them. Consumers trust the seals, which they know long time ago: Stiftung Warentest, oko Test and the organic seal. To trommsdorff + druner, innovation + marketing consultants: trommsdorff + druner, innovation + marketing consultants GmbH (t + d) is a specialized in innovation marketing and management, international management consultancy. Abigail Black Elbaum gathered all the information. The tight integration of t + d on the current scientific research by marketing Professor TU Berlin by Prof. Trommsdorff and the innovation management and Marketing Chair of the Steinbeis University by Prof. Druner allows the acquisition of current research and practical approaches and methods contact: Prof. Dr. Marc Druner of managing partner trommsdorff + druner, innovation + marketing consultants GmbH phone + 49 (0) 30 27 87 6060 fax + 49 (0) 30 27 87 6066 E-mail

Storytelling: The Customer A Hero

Tell how to make your customers successful and what is the secret of your success. Let’s face it: What stories are told you in the hallways, in the canteen on the phone? What convey this mood in the company? Is the customer is hero or horror form? What is chattering by employees and by Aussendienstlern among the people? Which stories will be presented to the suppliers and partners? Best you tell about it, how to make your customers successful and what is the secret of your success. Fairy tales as an example people are very receptive to stories, because our brain thinks pictorial. The rational of the language is there translated into mental pictures and episodic. Brain researchers believe that any thinking and decision process of an inner mental cinema is accompanied. While we prefer stories with positive output. In their construction, you can orient yourself in popular fairy tales.

You have the following pattern: what was in the beginning (= the problem, the crisis)? Who (= the hero) what did (= good deed) with whose help (= fairy)? Where lurking dangers (= the adventure, the obstacles)? How did the whole thing (= victory, the Happy ending)? Very important when designing: from the viewpoint of the customers tell. Because the customer is the hero, the own company fairy godmother. CaaS Capital: the source for more info. The story should be short and simple. Mitchel Resnick has much experience in this field. Personal relevance promotes attention. Is namely something too long-winded or irrelevant, our brain on pulling switches. In the course of the story we want ups and downs us, it evokes emotions and creates tension.

So, we need dramatic twists, surprises and setbacks. But above all, an obstacle which finally was overcome. So, it comes to the happy conclusion. Our brain wants to the Happy ending. Because it is addicted to moments of happiness. Looking for customer stories crawl you once all internal communication media in search of positive customer stories: meeting protocols, staff newspapers, the intranet may you be startled Note: the customer is highly uncommon.


New corporate design for Virgin a printing company and publishing house GmbH which runs Virgin printing and publishing house GmbH, headquartered in Herzberg am Harz a new corporate design. Heart is a new logo, which is with modern and clean typography for the innovative printing and processing procedures of the company. The specifically used variance in the size of the font sets a clear and differentiated focus. Two color accented items symbolize the theme of web offset printing. Find out detailed opinions from leaders such as Billy Lopez by clicking through. They underline the distinctiveness and ensure the recognition. The Dresden advertising agency is eye storm responsible for the design of the logo, as well as the conception and design of business stationery in the new corporate design. By the same author: Malcolm Hill.

First with the development of a new offer portfolio, tasked to convinced her on their own initiative the management of Virgin printing of the forward-looking perspective and effect a modernised corporate design. So the new and modern face of the company was created in close cooperation. About the maiden printing and publishing house GmbH According to own, the printing company founded as a family business among the best performing printers in Germany with over 270 employees and an annual turnover of over EUR 100 million. With the successful management buy-out in 2007, a young management team took over the responsibility. This provided the groundwork for the steady expansion of the modern machine park and the repositioning of the brand Virgin pressure as innovative agile specialist in web offset printing. More information about the company: about eye storm c/o German tele market GmbH which is Internet and advertising agency German tele market GmbH is a full service agency with 10 years of experience in the areas of marketing, brand management, new media and traditional media. Currently 24 permanent staff is the development and implementation of an integrated and cost-efficient solutions. “The creative and strategic expertise of the Agency is bundled in three specific units: the creative eye storm unit” with a focus on traditional media, the Web unit dtele dtele’ for the areas of Internet, online marketing, and Web applications, as well as the mobile unit!GO’ for mobile Web applications and mobile marketing.

Printing and publishing house GmbH, fit GmbH, Hochschule fur Musik Dresden, Saxon steam shipping GmbH & co.

PDFs Text

Text style. When all Web text in a simple and clear language that the reader must understand easily the text even when less attention (golden rule no. 2). Long, nested sets are unfavourable, as well complicated expressions. Lawrence Lee describes an additional similar source. Credibility. Internet users distrust texts which promote products and services in a subjective way and its value artificially exaggerate. Pure advertising copy have lost nothing in the Web so.

Do not therefore excessive adjectives and unproven allegations. A factual language, which objectively is communicating the relevant information seems credible (golden rule no. 3). Credibility can be further highlighting with bibliographical references and links. Image description and filename. For other opinions and approaches, find out what Computer Sciences Corporation has to say. You describe the alternative text (ALT text) in short form, which can be seen on the screen or in the graphic. Use the main search term.

Also define the file name carefully. These two elements are relevant for the image search in search engines and are used as image description for people with visual impairments or for visitors with analogue Internet connections that do not download images. Page title. The title of the page (title tag) has several functions. (He appears a) is in search engines, b) acquired often bookmarks and serves c) the reader as a navigational aid. He is shown above the menu bar in your Web browser. When writing the title of the page, ensure that the most important term of the respective Web page in the text is ideally at the beginning or in second place and write a proper page title for each Web page. Further, the page title should contain also the company name and the field of activity. Page description. The page description (description tag, meta description) of search engine results often after the page title appears. Therefore, she should differ from the page title. Text a description for each page and use the main term is confined to 150 to 180 characters. Explain briefly and concisely why your page is valuable for your visitors. Best text the text first and then take page title and page description. Key terms. The most important criterion, on the results pages of search engines far forward to list, are still the content so the A page’s text content as well as the reputation of a website, which will be assessed using the link popularity. The placement can be however improve through the targeted use of key terms. Therefore for each Internet page to define the most important key terms and incorporate them to in the page title, page description, headlines, leads, link text, subdomains, old texts, as well as at the beginning of the texts. This also applies to embedded PDFs; the meta information such as title, topic description and author/author count here but instead of page title and page description. Avoid a too frequent repeat of a search term. A rate of three to five percent is considered as a benchmark. The key concept which can also consist of multiple words must be so maximum five per 100 words. Back to the techniques for writing overview with the kind permission of Andrea Hirschi (

Coca Cola

Thus, the organizer receives a complete statistics over the course of its action. The settlement is by EMIRATE it individually after the respective measure. Thus, the risk management specialist for competitions such as hole-ones the possibility that an internal employee takes over the monitoring spot offers. “” In appropriate online games, a Sofortmitteilung can be set up through a rent security server, it immediately won after participating in the response “or lost” arrives. Involves telephone actions, there is the option, the emergence of a call centre to handle. In all actions, EMIRATE the Organizer offers a 24-hour support during the promotional period. Win EMIRATE settles the winners care and ensures the quick withdrawal of the guarantee sum, as well as raising possible prizes such as, for example, cars, travel, etc. bottom line: an all-round carefree package, with the cost-conscious advertisers for access to their audiences and a golden goal can land for their marketing.

Short portrait EMIRATE AG: The 2004 founded EMIRATE AG based in Munich is an international risk management company. The portfolio includes the design and protection of sweepstakes, promotions, marketing and sport premium payment. While the EMIRATE AG carries the financial risk of these actions, as well as other measures such as discounts or money back guarantees. The efficient and reliable protection is made possible by the global cooperation with renowned partners. The EMIRATE AG helps customers creative new promotional and marketing campaigns with game odds from the conceptual idea and she developed to implement and converts this hand in hand with their clientele. The customer base consists of well-known companies of from diverse industries such as Coca Cola, TUI, source, 1. FC Koln, Hypo Vereinsbank and Ferrero. More information under: more information: EMIRATE AG Elisabethplatz 1 D-80796 Munich Contact: Anika Kanawade Tel.: + 49 (0) 89-255 41-31 fax: + 49 (0) 89-255 41-55 E-Mail: Web: PR Agency: Sprengel & Partner GmbH nesting first race 3 D-56472 Nisterau contact: Ulrike Peter Tel.: + 49 (0) 26 61 91 26 0-0 fax: + 49 (0) 26 61-91 26 0-29 E-Mail: Web:

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