First Exclusive Contest

The past 20 of February, on the occasion of the launching of their new compact camera Sony Cybershot TX7, Sony summoned " First Contest of Femenina&quot Photography; , exclusive for women, organized through the social network Facebook. " What interests the women? " , it is the question that raises the contest and to that one is due to respond with an image. In order to participate, the women only must share a photography in the wall of the official page of the contest in Facebook. The one that accumulates more votes " Me Gusta" she will be the winner of a camera Sony Cybershot TX7. This simple mechanism of participation, seems to be the key of the success of the contest. That it has created sense of expectancy and reached high levels of participation on the part of the offerers from his beginning. These, not only demand their vote, but they judge the contributions of its rivals and express its opinions in commentaries beyond a single click. In the last three days of the contest, between the 15 and the 18 of March, the commentaries of the participants surpassed some thirty and votes exceeded the thousand.

Throughout all the campaign, the data speak in case single. More than 3500 fans in less than 30 days. Besides a participation index record concerning a contest reserved to the women and limited the residents in Spain: more than 3,100 weekly interactions of which more of a 70% they talk about the quality of the content. Target feminine seems to be the new Filo’n of the social networks and indeed by this, Sony makes a bet without precedents by this route of contact with this pioneering profile in the use of the new technologies. The women already count on a majority presence in Facebook, according to the last studies, where in addition the photography is the format preferred with more than 83 million new photographies every day. Original author and source of the article.


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