Hamburger Abendblatt

The ball is rolling again! The new home is launched and hundred thousands of fans await match day to day with their favorite team. All followers of the SV Werder Bremen have now the possibility to manage their team on the WESER-KURIER.de and to lead the Championship. The cooperation of aitainment with WESER-KURIER digital makes it possible. WESER-KURIER digital absorbs aitainment exclusively the online game TopLeague successfully launched in the last season of the House in its completely redesigned online program. TopLeague is a unique simulation software that sets apart the game from the entire competition of football manager games. Each user determines training, preparation and tactics of the original pros and denies his virtual team the day before the real game.

As a result he can compete directly with Thomas Schaaf, all other Werder fans and supporters of all clubs from the 1st and 2nd Bundesliga. This game innovation has convinced even WESER-KURIER digital. TopLeague is integrated into the new website with an own sub site () Werder/TopLeague.html). The aim of the media cooperation is mutual increase of the range and its monetization. WESER-KURIER online presents his popularity with all virtual Werder trainers on advertising placements within the game, and increases in this way purposefully. Obtained by the aitainment revenue from online advertising, WESER-KURIER digital participates on a revenue share.

With WESER-KURIER digital we have found an ideal media partner. Both partners benefit from this cooperation. “Comparable content partnerships in other regions and with other media implemented, for example with the Hamburger Abendblatt online or different center TV channels”, explains Dr. Heinz Kierchhoff, Managing Director of aitainment GmbH. because of the reference to the respective local Bundesliga clubs competition between the media is low. The potential, however, is immense.”aitainment GmbH, Bremen, September 2009


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