Laurastar Pulse Protecting

Leading, professional technology and care now for the private household of the Swiss Laurastar brand launched this week at the IFA in Berlin his newest premium product: the Laurastar pulse combines Swiss know-how and quality, keep the beauty of the wardrobe. It combines the expertise and technology of professional dry-cleaning services with over 30 years experience of the Swiss family business for private use. The impulse steam technology laurastar protects and permanently maintains the favorite clothes thanks to consecutive, automatic steam bursts. The new Laurastar guarantees the ultimate ironing experience pulse thanks to his highest standards of technology combined with ease of use. A passionate Jean Monney, co-founder and CEO of Laurastar? World market leader for innovative and high-quality ironing systems? explains: “we strive to make it as easy as possible ironing. At the same time is our priority, to guarantee an exceptional and sustainable results.

All Types of substances, particularly the sensitive ones, deserve a careful treatment and high-quality care. Professional ironing systems, such as those of Laurastar, not only provide a gentle handling, but preserve the original beauty.” Impulse steam technology: The ultimate finishing touch for clothes only the most experienced experts know that large amounts of steam will ensure no better ironing results. On the contrary: too much moisture in the fabric, as well as in the ironing board reduces the quality significantly. This is why working professionals with discontinuous steam. The new Laurastar pulse now brings this technology in the household: it uses pulse steam? just like the experts recommend it. The steam is emitted in short successive pulses, as well as in the ideal dosage of ultra fine, double volume steam required by the clothing.

Since this total less steam escapes? and thus energy-efficient work?, makes the Laurastar pulse its contribution to environmental protection. The ironing system Laurastar also features the patented laurastar active 3D-Bugeleisensohle, which tightens the fabric, while the steam over the entire surface of the sole is emitted and effortlessly eliminates wrinkles pulse. Our exclusive pulse steam system, the active Ironing table and the active 3D-Bugeleisensohle the Laurastar pulse is the whole Swiss know-how, its engineers and designers in the service of the beauty of the clothes. Thanks to a warm up time of just three minutes, the device is immediately ready for use. With its patented and intelligent locking mechanism and the built-in roles is easy to fold up and stow away. This is also Laurastar pulse with an auto-stop feature, which automatically turns off the ironing system after 15 minutes in idle mode: a further contribution to the safety and energy efficiency. With its modern design pulse the Laurastar is perfectly every time – and style-conscious household. The ironing system Laurastar pulse is 1’699.-in selected stores from September 2012 for EUR available. Family business founded on the 1980 Laurastar headquartered in Chatel-St-Denis (Switzerland) has around 200 employees. In addition to the Switzerland, the company has offices in Germany, France, Belgium and the Netherlands and exports 70% of its production. Laurastar has sold over 2 million products worldwide. The goal to enable the optimum ironing results and at the same time not only to preserve the beauty of the clothes, but to reactivate is the world market leader in the field of innovative and high-quality ironing systems, Laurastar, in terms of technology and design. For more information: Www.laurastar.com. Press contact Florian Engi, + 41 44 515 65 00, address: Oppenheim & Partner GmbH, stockerstrasse 32, CH-8002 Zurich, Switzerland


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