Wiliian Nothdurft
Currently SMEs (micro and small enterprises), not taking advantage of the benefits and advantages offered by e-commerce, many entrepreneurs still respond that they don’t believe need Internet, which is still not so popular, that they do not sell massive products and etc. The majority of entrepreneurs and micro Peruvian businessmen, unknown completely the potential use of this tool and what is derived from it, which is electronic commerce. Being a capital city, with more than 8 million inhabitants, and more than 2 million and a half of Internet users, most entrepreneurs, still not adapted your company to the world of virtual business, yet do not create virtual double of the company on the internet, web pages do not have, they do not develop newsletters to your customers, there is a policy to integrate into the globalized world, and make life easier for its customers local, regional and national, and why not also say international. Get all the facts for a more clear viewpoint with Bobby kotick. According to Wiliian Nothdurft, author of the book globalising is: how to help small businesses in Europe to export the main barrier is within companies themselves, they are not in external markets. It is not the lack of competition, but the lack of knowledge, dedication and permanence. Doing business on the Internet or online as it is, it is different from doing business in the physical world, the dynamic is different, how to create markets, find customers, retain them, as well as the distribution of products and services. Now, the million dollar question is what benefits Internet to SMEs of lima and the Peru? Without a doubt the biggest benefit is the communication and information. The Internet is a tool of work; with the arrival of e-mail or electronic mail and instant messaging programs, employees and employers can send and receive documents via the Internet, streamlining processes and improving their workflow, by lowering the costs of phone, or conventional mail.
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