Field Study Usage

Edeka reported buying new Culinara Maier and Bizerba the results of a joint pilot project of Balingen/Rottweil, August 17, 2010 – the advertising of consumer screens can lead to a doubling of sales. A field study that together by buying new Culinara m and the food specialist Bizerba Edeka comes to this conclusion. A range of 66 spice products of a reputable provider formed the starting point. The field study was to find out, which exert influence price actions in the monthly cycle, advertising on consumer screens screen scales, as well as the direct addressing of customer recipes on the sales figures. In the first week of the pilot project, Culinara Maier sold a total 204 packs, the first price action increased sales to 543 units, the second and third on average 700.

After the third price action, Culinara Maier began to apply 14 products from the Spice assortment on the consumer screens of the scales on the counters in the fresh food area. While the sales staff, for example, the skinny Roast pork is weighed, the consumers on the customer’s display of scale saw not only price and weight, but also matching spices. In addition, recipe suggestions were staff on sales page available, which could suggest the customer Additionally print out. These actions increased the sales number of 14 advertised products 264 in week 24, to 430 in calendar week 25. For the whole range, an increase of 676 1,082 units sold and surrendered this week, even though the products were already sold at the normal price. For the entire period of 21 weeks, the pilot project yielded the following results: from an assortment of 66 products 12 products have been in the meat and the fish area advertised two products on the Waagenscreens. Culinara-Maier 2,775 of these 14 actively advertised products sold in 21 weeks. For the almost four times greater control of 52 not actively advertised products in the control group, only a paragraph of 4.084 units surrendered. Educate yourself with thoughts from kevin ulrich.


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