So Paulo Communication

This collection is more intense when it is about those that act in the exploration and the use of the natural resources. However, the ambient awareness still is a consequence of the reflection of few and that it must be dealt with the society in the local scopes, regional, national, international and planetary (SAFE, 2001). We know that it is not easy task and that it is not gotten resulted significant in short time. This because the ambient awareness has that, obligatorily, to pass for a process of education of the population: ambient education (EA? Mattos and Simes-Mattos, 2009). The EA is a specific branch of the education whose objective is the dissemination of the knowledge on the environment and its relations, stimulating in the citizens the critical-reflexiva capacity, the responsible conscience and, above all, attitudes and commitment with the question. Thus, as process that is, the EA demands permanent and continued educative formation and action (BRAZIL, 2007). In this complicated educative process, that demands as many actions, it is necessary the communication between the pairs (Freire, 1975).

The not formal education perpassa half popular of communication. For in such a way, the radio communication, as one of the informal ways of education, makes of the radio an excellent vehicle of dissemination for such objective. This affirmation still more is supported by the fact of this instrument of social communication to be what it reaches more people in Brazil, being syntonized more than the television in different states of the federacy, as in So Paulo and the Cear (Bridge Son and Sponsorship, 2010). The TV reaches a great part of the population, at the same time, with the same message, however, the radio, with its simple message, direct and more distributed, it arrives much more the people of what the TV. This affirmation if coats with bigger meanings, when it is desired to deal with ambient problems more regionalizados, that is, next to daily and the reality to the listener.



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