Ambient Economy

The structure of this article meets divided in four item, namely: The first part will examine the general aspects of the market of metallic packings for drinks in the national context, as well as the advantages and disadvantages of if using the steel and aluminum in the production of cans for cooling beers and. They will consist, also, in this section, the main statisticians of the cincoempresas of the sector installed in Brazil. In the second part it is looked to prove that as much the technological innovations as the strategy implemented for the Metalic (to produce steel cans) became it more competitive than its competitors (manufacturers of aluminum cans). This analysis will be made on the basis of the information contained in the magazine Metallurgy and of the BNDES report, being overcome as referencial theoretician to the modern theories that turn on the concept of competitive advantages of the Traditional Economy. In the third part it is looked to over all prove that the decision of the Metalic in producing cans of steel, and with aluminum, did not become it more competitive than its competitors (manufacturers of aluminum cans), Northeast naregio of Brazil, which depended up to 1997, of the supplying of proceeding cans southeastern Brazilian, with raised transport cost, beyond what the steel he provides a bigger preservation of the environment, has seen that the time of erosion of the steel is well lesser of what aluminum. This analysis will be made on the basis of the information contained in the magazine Metallurgy and of the report of BNDES, being overcome as referencial theoretician the rules ofthe Ambient Economy that turns on sustainable development, ecoeficincia, amongst others. In the conclusion, it is emphasized that the Traditional Economy reproduces with sufficient lucidity the necessary elements for promotion of the economic development, lacking only of bigger concerns with the ambient questions.


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