Counter Visions Become Reality

Equipmag 2010: Bizerba presents the PC-scale K-class and a highly flexible software for the realization of modern counters and marketing concepts Balingen, September 03, 2010 – companies from around the world show modern technologies on the Equipmag 2010 in Paris, the international trade fair for Shopfitting, can be used to make hidden marketing potentials directly at the point of sale (POS). Bizerba presents the multimedia PC level of generation K-class and the software family from September 21-23.RetailFramework (Hall 7, booth F15). The retail environment is facing great challenges. With rising competitive pressure widening product ranges must be marketed effectively. At the same time, consumers are increasingly empowered and questioning products more precisely, before they put them in the shopping scale. This is no longer a small elite, but to a wide layer of buyer.

In this new economic environment, the use of modern IT technologies directly at the point of sale (POS) allows only a corresponding high Quality of service. Where the customer meets the most buying decisions, modern PC scales help to market products. Flexible hardware as a basis: for every customer request the appropriate model the multimedia PC level K-class by a modular principle different meets requirements. Individual modules of hardware combine depending on the requirement profile of the customers with each other, so that is of the shed on the tripod up to the hanging scale various forms of scale can be realized. According to Rick Garcia, who has experience with these questions. An aligned to the buyer down, up to 12.1-inch large screen enables the viewing of consumer information, promotions or additional purchase recommendations. In the self-service version of KH 800 SV the scale takes the customers under the arms: identifies the objects to weigh with a camera and can automatically, for example, between pears and apples are different. That saves you time consuming searching customers for product keys. Reliable customer service: even temporary expert advice that is K-class a Expert system, which allows even untrained temporary workers competence and confidence under proof then so can meet the increasing information needs of customers.


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