Why You Need A Company Blog

1. It is perfect for creating a web presence for independent professionals who have something to say and people need to know them and what you can do for them. 2. Have own business blog gives you credibility and a forum where you can demonstrate your knowledge. 3. Max Schireson often expresses his thoughts on the topic. Readers can comment directly on your blog, creating interaction and interest. 4. No more waiting for your web designer to update your website.

5. You can post on his blog yourself, about any subject, daily if you wish, and do outreach in the blogosphere at once. 6. The search engines love blogs and collect their keywords easily, improving its ranking, making it easier for people to find on the web. 7. Customers are attracted by the personality behind the business. Human voices convey beyond PR-babble privacy. (To read about this subject read The Cluetrain Manifesto.

The first chapter is available free online: 8. You can network and build a community of like-minded readers. His blog, people comment. Other blog, is a comment. Before you know it, more people have heard of you and your business, because the rumor is passed around. 9. You can test new ideas and receive immediate answers. Get your customers and prospects in the act now to help you help them – invite to speak again! Let’s see how they develop their products and services and can show the best way to serve them. 10. You can use your blog side-bars to promote their products, affiliate products, blog targeted ads, sell books, and any other product or service you have. You do not have to include this in the body or content of your item, therefore your message – your writing – can remain content rich and free of promotional propaganda. Finally, email marketing and newsletters are struggling because of overcrowded inboxes, spam and filters problems. – On average, 64.7% of business e-mail you send is not yet open, let alone read. Source: Q3 2004 Email Trend Report, DoubleClick – E-mail marketers are seeing their opening rates from only “mid-20s to just over 50%” source: ClickZ.com – That means that you are losing at least 50% of your potential buyers or readers. How much does that amount in losses over the next few years? – AOL receives about 2 billion email messages a day, of which approximately 75 percent are blocked and other 4-7 percent are sent to the spam folder.


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